UX

Content creation and delivery projects.

MyLife

30 Day Mindfulness for ADHD Journey

Challenge: SB&T wanted to get into long form in-app content - curated experiences that strung multiple pieces of content together for users to dive deep into a topic. When I was brought on there were a few pieces of pre-existing content, and a skeleton doc with different topics to cover each day. It was my job to digest that, define an explicit framework for the course, and fill in all the content.

Highlights:

  • Created a structure that would work for teens with ADHD by breaking content into legs, creating interactive components, and varying content delivery to keep things fresh and appeal to different types of learners

  • Incorporated research and expert review to ensure content was appropriate and accurate

  • Scripted microcopy, audio scripts, cartoons, feed, and activities

  • Matched brand voice while also appealing to teenagers with ADHD

YogaEd.

Evidence-based yoga curriculum development

Challenge: YogaEd. came to me with a curriculum that was 10+ years old. It needed to be reviewed and updated to meet current standards, as well as beefed up to include fresh content that yoga and classroom teachers alike could utilize with ease.

Highlights:

  • Wrote age-appropriate and evidence-based yoga curriculum for children ages 5-12 that met national and international P.E. standards

  • Organized concepts and skills that built on themselves lesson over lesson and highlighted practical application in home, school, and social contexts

  • Wrote scripts for breathing, relaxation, visualization, and yoga poses that incorporated imagination, story telling, and tactile metaphors

  • Taught yoga in schools to test and iterate on the curriculum

Hawaiian Ethos

Medical cannabis brand development and communications across web, app, & physical materials

Challenge: The founder of Hawaiian Ethos was a world-class research scientist with a passion for medical cannabis and it’s myriad applications. My goal was to meet his desire for sophisticated research and evidence-based content while appealing to a Hawaii-based cannabis-loving demographic.

Highlights:

  • Segmented customer base by age and appeal of cannabis to better understand the market and how to appeal to it. Developed a brand and voice rooted in sustainability, geeky (but cool) science, and compassion with a colorful Hawaii-centric visual.

  • Patient Reported Outcome App: Developed app concept and UX, wrote all in-app copy, designed backend data collection strategy and business application, oversaw app build. Created simple, user-centric front end that delivered a rich data set on the backend.

  • Web: Wrote all web copy, wrote/ghostwrote/edited all blog posts, designed and built website in squarespace. www.hawaiianethos.com

  • Physical: Wrote/ghostwrote two 40-page educational booklets that are now distributed in dispensaries and physician offices, designed and wrote all copy for in-store displays, wrote all product label copy for a full line of medical cannabis products including flower, tincture, edibles, concentrates, and topicals.

Breathwrk

Introductory course series on the different applications of breathwork

Challenge: Breathwrk was concerned about low engagement and completion rates on their intro course. After reviewing user data, bounce rates, and engagement I recommended creating a more interactive experience for users, shortening the length of the course, and reorganizing the days to better match user interests. On the next iteration, we realized that their user base was even more diverse than we had initially understood, and it made more sense to do four separate intro courses to better deliver the content that each segment desired.

Highlights:

  • 4 evidence-based mini courses on breathing for sleep, calm, focus, and stamina

  • Developed strategy for in-app content presentation based on education and engagement objectives

  • Scripted microcopy, audio scripts, surveys, and image copy

  • Did research and collaborated with Director of Education to ensure information accuracy

  • Matched brand voice and integrated existing pieces of content